Business Intelligence is Customer Intelligence

It couldn’t be more obvious.  And yet, for most marketers, it escapes notice. It couldn't be more strategically fruitful.  And yet, for most business strategists, it never shows up on their radar. It couldn’t be more fundamental to our very existence as human beings and our ability to get along with each other. Yet most people, to... Continue Reading →

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Why Cheaters and Scoundrels Never Win (in the Long Run) — And W​hat Data Has To Do With It

I will take as a shining example the Parthenon in Greece, which, after nearly 3,000 years, still survives as an enduring symbol of Hellenistic culture and democracy. Why has it endured for so long? One reason is there is compelling evidence that it is laid out according to the design of the “sacred cut.” In... Continue Reading →

Do Aliens Need Consumer Data?

A colleague of mine posed this question the other day. It got a big laugh in the room. And by the time the joking subsided, I realized it was actually a great question. My response was, “Yes. Aliens need consumer data. Especially, Motivational Data.” Let me explain why this is so. Imagine you are an... Continue Reading →

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